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The essence of a business

18 May 2020

The essence of a business

My column for the month focuses on the origins of Arbressence, as well as its evolution. Every business begins with an idea, a dream. Yannick Rudolph Binette’s dream was to create a product designed from raw material; a material that too often ends up in our trash cans with no regard for its natural value: cedar.

Growing up in the Laurentides, it was natural to imagine that Yannick would be interested in the environment. But who would have predicted that he would be the creator of a cedar recovery company in order to design essential oils?

Let’s start from the fact that a company is also born from a passion. In this case, the passion for essential oils often comes with an interest in aromas, odors and their synergies. A kind of family inheritance. However to create natural and pure products you have to find the raw material and proceed to its transformation. It is therefore thanks to the recovery of more than 4,000 tons of cedar trimmings for eight years now that Arbressence is dedicated day after day to improving the quality and diversity of its essential oils in order to meet the requirements of the finest connoisseurs of natural products to the most neophytes of us who care about the environment.

But at a time of globalization where competition is becoming more and more fierce, what sort of future can a company like Arbressence hope for, which prefers to maximize its energies towards collecting scraps and trimmings allowing the reduction of greenhouse gases in order to to offer pure products from the surrounding available resources rather than targeting the quantity by importing raw materials from other countries? Well, Arbressence has set itself as a future project to continue the quality of its already existing services while focusing on research and the development of new projects …

So what is the success of Arbressence, I will answer simply: at its essence always directed towards the future …